This year, Edenred worked extra hard to secure exclusive Black Friday and Cyber Monday savings for its customers’ employees through the Edenred Savings platform. The campaign allowed employees to access exclusive deals that were not otherwise available, as well as extra savings on Black Friday discounts.
The week-long campaign activity included:
- Ongoing email communication, containing daily new deals and discounts
- Push notifications on the Edenred Savings app
- A dedicated Black Friday category on the Edenred Savings app
These were supported by educational webinars and client tool kits so that clients could help their employees get the most out of this year’s deals.
The campaign was a great success and reached over a million employees across hundreds of organisations. Their top three areas of spending were on domestic appliances, tech and travel.
“As the cost-of-living crisis continues to hit people hard, it’s important that organisations do everything possible to help employees make savings wherever they can,” said Jo Hunt, Head of Online & Third Party Merchant Partnerships for Edenred. “We were able to organise some brilliant deals within Savings platform and it’s great to see our efforts to promote meant so many got involved – buying discounted experience days for themselves or as gifts, tech essentials they perhaps couldn’t regularly afford and also travel to help them have a holiday.”
The Edenred Savings platform enables organisations to offer employees discounts at hundreds of popular top-brand retailers through an easy-to-use web portal or app. To find out more about how you can help your employees access exclusive discounts, visit our Savings Platform page here.
