"It’s about creating visibility for rewards. When people see the photos on the social network, they think ‘I know someone who deserves that’. We’ve also had positive feedback that people like the digital vouchers. They appreciate how quicky they can use them, and that we’re not just adding a financial reward to pay that soon disappears. Ultimately, we want people to feel that we care about them and recognise the effort they are putting in to support the team. We know they are much more likely to stay with us if they feel that way."